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Fiber-Flex maintains fabric shape, says Reckitt-Benckiser
May 8, 2014
By: Christine Esposito
Editor-in-Chief
Reckitt Benickier is rolling out Woolite Everyday with Fiber-Flex, billed as an “innovative new detergent formula” that helps protect clothes from color fading and maintains fabric shape and fiber elasticity to leave clothes looking like new even after 20 washes. The exclusive Fiber-Flex Technology described by the brand as a first-of-its-kind in detergents and is designed to help provide ultimate protection by maintaining fabric shape and fiber elasticity while cleaning. Garments also feel soft...
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